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Another fantastic workshop completed Added by admin | No Comments
The Social Media Partnership has just finished it’s second community workshop, helping young people to understand how to campaign effectively using social media.
Working with the young people from North Birmingham Academy and Great Barr School has been a great success. Empowering them online to create succesfful social media campaigns with professional media training using video cameras and understanding great interview techniques for Radio and TV.
The chief executive of the Institute of Fundraising Lindsay Boswell has given a statement regarding the current election manifestos from the three main parties, stating that they do not recognise the sectors work.
The institute said it was “disappointed that there has not been more detail about charitable giving in any of the main political parties’ manifestos”.
“It is important that the sector keeps up its demands on Government for concrete action for charities, as opposed to non-specific promises and commitments,” the statement said.
Lindsay Boswell, chief executive of the institute, said there was little in the Labour or Conservative manifestos that “substantially recognised the sector’s work”.
He welcomed the Liberal Democrats’ proposal to set up ‘easy-giving’ bank accounts at publicly owned banks, which the party says would allow people to have charitable-giving accounts alongside their current accounts.
The Institute is also disappointed that the Liberal Democrats have not offered a more favourable rate of composite Gift Aid than 23%, which is simply 1% more than the amount currently received through Gift Aid and Transitional Relief. Given that a composite rate would abolish higher rate relief, the net result could have an immediate negative impact on the sector.
In addition, Government has reiterated its commitment to protecting frontline services and investing in key skills.
Whilst there appears to be widespread support of the skills agenda, the Institute is concerned that the lack of commitment to specifically investing in fundraising skills fails to address the current shortage of skilled fundraisers.
After the success of the TV debates, more focus is on politics than ever. The West Midlands is suffering with many people out of work, and voters are putting unemployment at the top of their list. From a recent report, we have compiled the percentage of people claiming jobseekers allowance.
The Social Media Partnership has contributed to providing over 50 jobs since its existence 12 months ago, and there is a long way to go, but we are now starting to make a significant impact on Birmingham and building a skilled creative community.
Adults claiming Jobseekers’ Allowance (per cent)
Washwood Heath 29.3
Lozells & East Handsworth 25.3
Bordesley Green 19.9
Shard End 17.4
Sutton Trinity 4.8
Sutton New Hall 4
Sutton Four Oaks 3.6
Sutton Vesey 3.8
At The Social Media Partnership, we regularly meet clients who are approached daily by SEO agencies and IT consultants who say they can get them top of Google.
This is particularly disappointing as they have very little chance of success, especially without a clear 2 year strategy and a good understanding of design.
Natural SEO takes time, patience and needs to be planned in to the design before your site is built for the best results.
Google AdWords is the most popular Pay per Click advertising platform, it offers a great way of finding the customers you need quickly, your in complete control of your budget and it will help you to define the type of customers your business needs, ensuring good quality traffic and leads.
1. Choose your keywords
Research your customers, and how they search for information.
Many companies aren’t sure what there customers are searching for online. It is essential to understand the specific keywords that should be used when site users are searching for a specific product or service.
Do these keywords match the text on your website? If not, you need to change it fast!
2. Be persuasive
The more compelling your ad, the more enquiries you’ll get. This is sales, and you need to stand out from the rest.
Think about emotion, the benefits of your product and a call to action. Here are some examples of call to action phrases:
* Buy Today – Save 50%
* Download our Free Trial Now
* Sale Ends Tomorrow
* Don’t miss out! Get it today!
3. Test, test and test again
Real-time testing and reporting with Google AdWords online is fast and easy. Research your ads quickly to make sure you are constantly improving the response to your higher quality ads, placements, and conversion rates.
4. Great landing pages
The more exciting your site, the longer visitors stay. If you have a well designed website then it should be nice and easy for your users to complete there journey, which will most likely result in the action you need from your user.
5. The best offers
Your product or service needs to be easily found on the website by your customer. Is the offer it easily available, if not think about your design and how you can improve it. The last thing you need is them getting lost in your site after you have paid to get them there!
6 Social Media tips for your business Added by admin | 3 Comments
Social networking is now an area of marketing that is hard to ignore, people are talking about you and your competitors every day. If you don’t engage your customers, your competitors will. Here we explore some of our top tips to using social media effectively:
Have a Plan:
There are now 1000’s of Social Media sites to explore, however choosing the right ones for your business is the way to go. It is vital that your online strategy is well planned, especially if you start a dialogue with someone or a large network, it requires participation and a quick response.
Successful social media marketing campaigns involve as much listening as contribution. Your followers need to see a real identity, understanding and added value before they give you something in return.
Having a commercial message for your network is the way forward, but it is just as important that you offer added value not attempting to make obvious sales directly or people will switch off.
Use the opportunity of developing a community to build anticipation about your new products and services, your network will appreciate involvement in your new products and become loyal to your offering.
Your online audience are hungry for information; a great way to use Social Media networks is to use what you already have. Use your research, articles, adverts, promotions and submit them through your social networks, not just your official site and blog.
There are many ways to measure the success of your social media platform, but Google Analytics is a recommended way to understand the effectiveness of your efforts. Giving you a complete insight in to how people are engaging with your online strategy.
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3 SMP colleagues appear on C4′s Come Dine With Me 7 Dec - Added by ianh | No Comments
Three of SMP’s staff featured on Come Dine With Me 19.11.12 Channel 4 at 5pm, providing the entertainment for a glitz and glamour evening for host Gemma Willock. This new programme sees a mixture of people from the Bromgsgrove area, all competing for the one thousand pound prize. Ian Hughes, Martin Law and David Martin [...]